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Rare Beer was created especially for the Rare_SYD festival by Sample breweries. It was brewed to reflect the Diversity percentages in the creative industry in Australia. This beer design had to be created by hand at the festival and, obviously had to reflect the same values. I decided to borrow from my exhibit at the conference - the tale of Shrou & Neu. At the heart of this is the inherent truth that we are all "strangers and creeps, runts with horns and big feet," looking for a place to belong. This underscores another angle of diversity - the celebration and acceptance of all of our differences, no matter how big or small. Each bottle had a different "accidental drip" that was then changed into a little creature, each one differnt from the rest.